Creative Economies

“Positive Economy” – A living chart

This overview consolidates the results of the study based on over 125 interviews and displays the trends for new business models.
In each box, please complete the chart and add new examples of economic models. Feel free to send us your ideas:

Methodology: This qualitative study was conducted for Zurich University of the Arts (ZHdK). It is based on extensive qualitative interviews with 125 artists in 18 countries. All the artistsinterviewed were between 18 and 40 years of age and not yet “consecrated”; they defined themselves as musicians, visual artists, theatre and film artists, actors or comedians, dancers, writers, screenwriters, YouTubers, playwrights, dramatic advisers, architects, designers, graphic designers, hybrid, digital or new media artists, game makers or cultural journalists. All interviews took place in situ, face-to-face, in these countries: Argentina, Belgium, Chile, Colombia, Chile, Dubai, France, Germany, Hong Kong, Israel, Italy, Japan, Lebanon, Mexico, Portugal, Spain, Switzerland, United Kingdom and United States.

Besides these artists, I completed these interviews by meeting nearly a hundred content producers, web entrepreneurs, start-uppers, owners of cultural enterprises or public cultural policy actors.

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Frédéric Martel